Updated: Jun 2
Target the Proper Audience
One of the best ways to spend your ad budget efficiently is to ensure you’re reaching your business’s target audience. To do this, first, make a profile of your target client. You can scan your existing customer base, or refer to demographic data you’ve already gathered about your audience. Once you have a demographic profile of your target customer, choose platforms that make sense for that audience and your specific location.
Advertise Where Your Audience Is
Now, do your research on the various ad platforms available to make sure your ad will reach your target customer. If you’re considering print, broadcast, or even outdoor advertising, request a media kit before purchasing ad space to make sure the demographics make sense for your targeting.
Track and Measure Success
You must evaluate the performance of your advertising operations so that you can make informed decisions about future ad decisions. Digital ads make it easy to track the progress of your efforts; social media and PPC ad platforms give you detailed reports on how much you spend, how efficiently you spend your budget, the best performing ad creative and the demographics of the people who engage with your ads.
You can get a sense of how many people click on your digital ads and what percentage of those people go on to buy your product or service or take another wanted action on your business website. With broadcast and outdoor advertising, it can be more difficult to estimate success. Consider utilizing a unique URL, email address or phone number in those ads, so you can see how much interest they make. Or, offer a code that can be used for a discount on your website. If you use a unique code for each ad you create, you’ll be able to examine the success of all your advertisements.
Try Remarketing Strategies
Remarketing is suitable for most forms of digital advertising. It includes targeting your ads at people who have visited your website before but haven’t turned to a paying customer. You can create personalized ads to engage with these users, based on what they previously viewed. These ads will then be more relevant for them and with engaging copy or a discount offer, you can hopefully convince the person to convert.